According to Dictionary of Polish Language image in case of a person is „a way in which the person is perceived or presented”. So in this case we are dealing with intangible personal property.
Novak Djokovic in the affair before the Australian Open gained in the eyes of some tennis fans and lost in some, the player from Serbia expressed his opinion on the legitimacy of vaccination and still accept this fact, resigning from many competitions in the professional tour where tennis players are required to vaccinate, exceptionally played in Dubai, where such an obligation was not, but the Serbian declared unequivocally that he will not yield to pressure and will not vaccinate even at the most important tournaments where it is required. And the French Open and Wimbledon are just around the corner. Due to his views and lack of regular appearances plus wins, Novak has been overtaken in the latest ATP rankings by Russian Danil Medvedev and is no longer the world’s „number one” in men’s tennis. Also, the consequences of Nole’s choices involve a drop in ranking and a lack of points and more laurels.
Recent perturbations with the image of Novak began with the fact that he decided not to vaccinate before the Australian Open, when it was already known that only vaccinated male and female players can play at the tournament. In Serbia itself, Djoko is an icon and Serbs stand behind him in almost every situation. His popularity in his home country is so great that he has become almost a symbol. Due to the commotion in Australia, Djoker lost a lot of publicity, but it also affected the tournament itself because sponsors were asking what is a tournament without a defending champion, and as we know, Djokovic won most of his Grand Slam titles in the land of Kangaroos. As we know, the image is also very important in the player’s character and how he communicates with fans and his activities outside the sport or charity. Nole is often compared in this matter to Roger Federer and Rafael Nadal, no wonder, because these three tennis players have won a total of 61 Slams. The character and lifestyle of these three players is so different that it’s no wonder they have different sponsors and fans certainly see a positive side to this diversity. Djoko’s charity work is worth mentioning here. Namely, the Serb together with his wife runs „The Novak Djokovic Foundation”. The foundation supports Serbian children from poor families, enabling them to get an education. He also very often shares his money with the poor and the homeless, for whom he opened a free restaurant. In 2014, Djokovic donated his winnings from the ATP tournament in Rome, about half a million euros, to help flood victims in the Balkans in his native Serbia, for the people of Bosnia and Herzegovina and Croatia. In 2015, he became a UNICEF global goodwill ambassador.
Djoker struggled with gluten intolerance for many years which resulted in him being on a gluten-free diet. Thanks to his knowledge and tennis tips a very cool book with recipes or shakes „Serve to win” was created. Novak knows quite a few foreign languages. He can communicate in languages like English, German, Italian, French and even can speak a little Chinese.
Djokovic has often been written about by the world press because of his controversial behavior. It was for example in the case of the Adria Cup tournament, where several players fell ill with coronavirus, or even at the US Open, where Djoko played an unfortunate ball into the linesman lady and was disqualified. Serb, whose skills on the court are undeniable on the one hand arouses admiration on the other controversy.
The player from the Balkans is a bronze medalist at the 2008 Beijing Olympics and has already earned almost 150 million US dollars in his career. For example, in the season from June 2019 to June 2020 he earned 44.6 million dollars, including 12.6 million for playing on the court while 32 million from advertising and contracts. As a reminder, Novak’s sponsors include companies such as Lacoste, Asics, Montblanc, NetJets, Peugeot and Head, whose brand of rackets he plays with.
Djoko’s triumphs in Grand Slam tournaments:
– Wimbledon – 6 (2011, 2014, 2015, 2018, 2019, 2021),
– Australian Open – 9 (2008, 2011, 2012, 2013, 2015, 2016, 2019, 2020, 2021)
– French Open – 2 (2016, 2021)
– US Open – 3 (2011, 2015, 2018)
The 34-year-old from Belgrade, because that’s how old Nole is, runs a very popular profile on Instagram, where he has accumulated almost 7.5 million followers and posted more than 800 posts. His fanpage on facebook is also very popular, although in terms of the number of fans he is second to both Roger Federer and Rafael Nadal.
Let’s hope that this pandemic will end soon because it would be a pity if such a master of the court as Djokovic does not participate in tournaments around the world.
Jan Stanski love4.tennis